H&M Design Award

January 13, 2012














H&M is proud to announce the inauguration of the H&M Design Award. It’s a new prize that brings together graduates from major design colleges around Europe to encourage their future fashion careers, as well as to inspire the upcoming generations of designers. Graduates from fourteen colleges in six countries will compete for the prize, with the winning collection being shown at Stockholm’s Mercedes-Benz Fashion Week on February 1st 2012, along with a prize of €50,000. The winner will also get the chance to have chosen pieces from their collection sold in selected H&M stores later in the year. From January 13th, everyone with an interest in fashion can follow the awards process online through a series of films at (designaward2012.hm.com) from January 13th. It will feature behind the scenes footage of the colleges and portraits of the designers, as well as the jury sessions and live streaming of the winner's show on February 1st.

“I’m very excited about the H&M Design Award. It´s our first ever prize for new young designers, and it’s been such an inspiring experience to meet these talented graduates, to hear the vision behind their collections and to see the final result. With the award I hope we encourage young designers around the world to believe in themselves and their creativity. I can’t wait to share the experience with everyone on-line.” Ann-Sofie Johansson, H&M Head of Design.
















For H&M’s first ever Design Award, BA graduates from fourteen fashion colleges are competing to become the local winner from their country, who then stand a chance of becoming the overall winner of the global Design Award prize. The participating colleges are Beckman’s College of Design, Stockholm and Borås Textilhögskolan, Borås in Sweden; DKDS, Copenhagen and Design Skolen Kolding, Kolding in Denmark; Universität der Kunste UdK, Berlin, University of Pforzheim, Pforzheim and Weissensee, Berlin in Germany; Brighton School of Architecture & Design, Brighton, Central Saint Martins, London and London College of Fashion, London in Great Britain; ArtEZ Institute of Arts, Arnhem and AMFI, Amsterdam in the Netherlands; Royal Academy of Fine Arts, Antwerp and La Cambre, Brussels in Belgium.


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