PAULE KA SS 2012

February 8, 2012



Spring Summer 2012 Campaign
VENETIA SCOTT – JESSICA STAM – ACAPULCO



For the 2012 Spring-Summer campaign, the Paule Ka woman is on vacation
 in Acapulco, the beach resort of the sixties jet-set.



In  this, the third episode of a series which has seen her transporting her trapeze
dresses from a deserted villa in Palm Springs (spring-summer 2011) to
the glamorous hall of the Carlyle Hotel in New York (autumn-winter 2011), here
we find the Paule-Ka woman at loose on the Pacific coast.

In the guise of the amazing top-model, Jessica Stam, she is the very incarnation
of those mischievous and sexy pin-ups from the golden age of Hollywood.

































Opening sequence: the beautiful American, sometimes tight-waisted
in her cotton jacquard dress, sometimes sculptured in a tightfitting
crocheted jersey tunic dress, is seen carrying her basket
through the authentic fifties setting of the Boca Chica Hotel.
The intense shades of the furniture echo the dazzling colours of the
collection.


































This season’s tropical feel is epitomized by the red of her
sunglasses – an “Acapulco” special edition – limited to fifty copies.














































 Close-up on the evening:  In a small, panther-skin coat, she sips her cocktail,
looking out on the sunset.  She has traded in her basket for a minaudiere
clutch bag in palmcoloured braid. With red lips and cat-like eyes, she’s out to seduce.

Paule Ka has created a movie star and we’re in for a happy ending.




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